Backbone Collaborative Services

Sustainability starts with efficiency —and efficiency saves money.

No business wants to waste resources. Often, the first step toward sustainability is simply finding ways to operate smarter: better lighting, efficient heating, reduced water usage. These improvements don't just shrink your environmental footprint—they often pay for themselves fast.

But true sustainability goes deeper. It means examining your packaging, input materials, and manufacturing processes to find less impactful alternatives. It means auditing your supply chain to ensure your suppliers share your values. And sometimes, it means discovering transformational opportunities—new revenue streams and entirely new ways of doing business.

The important part? Getting started.

Backbone Collaborative can help you audit your operations, map out a clear plan, set priorities and goals, and start making a measurable difference.

Sometimes you get so caught up in day-to-day responsibilities that there's no time left for the big stuff.

It's one of the most common challenges for business owners and executives: pulling your head out of the weeds to see the whole picture. Making this shift requires dedicated time—and often, a dedicated accountability partner to keep you moving forward.

That's where we come in. If you can spit it, we can frame it. Clarify it. And turn it into action.

Marketing is heading down a dangerous path. Like cable companies and airlines before us, we're becoming the industry everyone loves to hate. With over 10,000 messages bombarding consumers every day, it's not surprising.

But there's a better way to break through: purpose.

When you shift your marketing budget away from empty noise and into purpose-driven opportunities, you don't just get noticed—you get remembered. Purpose-driven marketing cuts through the clutter, drives real sales, and transforms your entire business, from company culture and hiring to community involvement.

It's marketing that matters. And it works.

If you're looking to build real understanding and trust—with employees, customers, and stakeholders — B Certification may be your answer.

Becoming a Certified B is more than a badge. It's a comprehensive assessment of your entire business and a public commitment to doing what's right, not just what's profitable. The Certified B mark tells the world who you are and what you stand for—no spin required.

Whether you're exploring certification for the first time or navigating recertification, we'll guide you through the process and help you leverage it to strengthen your business from the inside